No doubt social media has taken the world by storm ever since Mark Zuckerberg launched Facebook on February 4, 2004. A whole new lifestyle and terminology has emerged this past 11 years pervading every aspect of our lives from constant status updates about what’s on our mind, where we are and who we are with to filtered photographs of sunsets and heavily edited “selfies”.
Many companies soon realized they could leverage on the exponential connections that social media creates to reach millions of potential end-users. Owing to the success of these companies in building a loyal customer base and opening new markets, other businesses have started to take notice and eager to test the waters.
However, many companies that venture into social media with the hopes that with just a Facebook page their business will boom are left sorely disappointed. If you are planning to boost your conventional marketing efforts with a social media presence, there are a few fundamental concepts that you will need to embrace from the get-go.
You will need oodles of patience. It takes a long while to see actual results on your social media investment. Generally, it will take at least two to three years before you can see real results in terms of reach, engagement and conversions from your social media efforts.
Invest money and effort in developing original content to build a loyal following. Once you build a reputation for providing information and resources that resonate with your audience, they will then share it on their blogs, websites and Facebook pages. This will create new entry points for search engines like Google to find it in keyword searches.
Ensure that you publish content regularly and that you participate in conversations on your blog or social media platforms. This helps build rapport with your audience, further strengthening their relationship with your brand.
Finally, and most importantly, define the focus of your content. There is nothing worse than being a jack of all trades and a master of none! When your target audience knows that you can be relied on for content that matches their needs and piques their interest.